A web site is often the first view into your organization that a potential customer, employee, partner, or investor sees. This is why it has become imperative for organizations to have a web site that effectively presents the brand promise and message to audiences in the best possible manner.
BrandSavvy views web design and development as more than just a technical endeavor. It has to blend the best of technology and marketing disciplines because the purpose of a website is identical to the marketer’s: drive topline revenue. It is about understanding customer needs and finding ways to meet these needs online. Learn more about our web development philosophy.
Content-Managed Web Sites
We implement our web sites on a proven, proprietary content management system (BrandSavvy CMS) that easily allows a non-technical web site administrator to add, edit, or delete content from the web site. This lowers the cost of site maintenance over time, while enabling you to refresh content easily.
Proven Process
BrandSavvy has a proven process to guide our clients through the process of web creation.
Information Architecture – BrandSavvy will assist you with assessing your web site content and architecting what should and should not be on the site. We also map the flow of information to ensure users will see the maximum amount of relevant information with the minimum amount of effort.
Graphical User Interface – We design the graphical layout and mock up how the web site will look when it is complete. The design will be consistent with your organization’s visual communications to ensure a seamless look, feel, and messaging strategy across online and offline communications.
Database & Code Development – We construct the approved graphical user interface on our content management system and present you with a working prototype of the web site for your review. This step also includes the population of content into the database.
Testing and Implementation – BrandSavvy will conduct thorough testing of the completed site to ensure it performs to your expectations. Once complete, we will implement the web site on the hosting organization of choice.
